Peningkatan Kepuasan Pelanggan Melalui Experiential Marketing dan Nilai Pelanggan
نویسندگان
چکیده
منابع مشابه
Klasifikasi Data Cardiotocography Dengan Integrasi Metode Neural Network Dan Particle Swarm Optimization
Backpropagation (BP) adalah sebuah metode yang digunakan dalam training Neural Network (NN) untuk menentukan parameter bobot yang sesuai. Proses penentuan parameter bobot dengan menggunakan metode backpropagation sangat dipengaruhi oleh pemilihan nilai learning rate (LR)-nya. Penggunaan nilai learning rate yang kurang optimal berdampak pada waktu komputasi yang lama atau akurasi klasifikasi yan...
متن کاملRethinking experiential learning in marketing education
Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...
متن کاملReflecting on Experiential Learning in Marketing Education
Experiential learning methods have become increasingly popular in marketing education. Factors underlying this trend are: the desire to respond to the changing higher education environment (the student-customer); to endow students with employability skills; the common sense assumption that since marketing is a practical activity learning from experience makes sense; and, pedagogic methods desig...
متن کاملTitle: Rethinking Experiential Learning in Marketing Education
Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...
متن کاملDesigning Experiential Learning Projects for Teaching Marketing Courses
Business schools are putting more emphasis on the improvement of teaching and learning methods to better prepare their graduates and meet the industry demands. This improvement has been sought through the use of face to face teaching approach blended with industry projects and experiential exercises. This study reports on a similar effort initiated in teaching the international marketing course...
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ژورنال
عنوان ژورنال: BUDGETING : Journal of Business, Management and Accounting
سال: 2020
ISSN: 2715-2480,2715-1913
DOI: 10.31539/budgeting.v2i1.1736